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商品編號： 9-510-088 出版日期： 2010/05/18 作者姓名： Quelch, John A.;Velamuri, Rama;Liu, Shengjun 商品類別： Marketing 商品規格： 32p 再版日期： 地域： China 產業： Educational services;Business education 個案年度： -
商品敘述：
In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: stiff competition from schools in Greater China, South East Asia and South Asia; recruitment of high-quality faculty members; generating new knowledge that contributes to management practice not just in China but globally; and maintaining a robust economic model to ensure long term financial sustainability.
涵蓋領域：
Growth;Globalization strategies;Business history;Market positioning;Product positioning;Competitive advantage;Growth strategy
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